Why Musicians So Are 'Meh' About Merch.
Today, we wanted to share some negative assumptions musicians seem to have have about making and selling merchandise to their fans.
In a Twitter space recently discussing the launch of AKA tribute merchandise by Capetown based brand Cultish, Zazboy said that 'merch doesn't make money.'
This statement was the starting point about of this discussion.
Along with a few other things to note here are some of the reasons musicians are so meh about merch.
1/ It's too expensive to get started.
This is a common assumption, but it's not necessarily true. There are a number of ways to get started with merchandise without breaking the bank. For example, you can use a print-on-demand service, which means you only pay for the merchandise when someone orders it.
2/ It's too much work.
Again, this is not necessarily true. There are a number of ways to streamline the process of making and selling merchandise. For example, you can use a merchandise platform that handles everything from design to fulfillment.
3/ My fans won't buy it.
This is a valid concern, but it's not a guarantee. The best way to find out if your fans will buy your merchandise is to ask them. You can do this through surveys, polls, or simply by asking them on social media.
4/ It's not worth the time.
This is a decision that only you can make. However, it's important to remember that merchandise can be a great way to connect with your fans and generate additional income.
5/ I'll lose control of my brand.
This is a valid concern, but it's not inevitable. If you work with a reputable merchandise partner, you can ensure that your brand stays intact.
6/ It's just a fad.
This is a possibility, but it's not a guarantee. Merchandise has been around for decades, and it's still a popular way for musicians to connect with their fans.
7/ I'm not creative enough.
This is not a valid excuse. There are a number of resources available to help you design merchandise, even if you're not a natural artist.
8/ I don't have the time.
This is a valid concern, but it's not a guarantee. If you're passionate about your music, you'll find the time to make and sell merchandise.
9/ I'm not sure where to start.
This is a common problem, but there are a number of resources available to help you get started. There are also a number of merchandise platforms that can walk you through the process.
10/ I'm afraid of failure.
This is a valid fear, but it shouldn't stop you from trying. Failure is a part of the learning process, and it's only by taking risks that you'll be able to succeed.
Are these valid?
Let us know.